Hi, Fingal’s Bakery!

Fingal’s isn’t just a bakery; it’s a celebration of community, quality, and a shared love for great food.

I’m genuinely inspired by what you’ve built and believe there's immense potential to connect with even more customers online.

With my social media expertise, I’ll help you stand out in a crowded market by crafting a digital presence that reflects Fingal’s story, passion, and commitment to quality.

What can I do for Fingal’s Bakery?

Fingal’s has a strong foundation with years of experience and a loyal customer base that loves the quality and flavour. Now it’s time to bring that success online.

With the right social media approach, we can build a memorable digital presence that not just reaches new customers, but turns them into regulars who think of Fingal’s as their top bakery choice.

Here’s where I’d focus:

  • With thoughtful storytelling and visuals, we’ll create a relatable narrative that brings your customers closer to the heart of the bakery.

  • We’ll emphasize the freshness, quality, and thoughtful sourcing at Fingal’s through strategic content marketing.

    This approach will showcase the care and craft that define Fingal’s Bakery, resonating with individual customers and attracting wholesale clients looking for exceptional products to share with their own customers.

  • We’ll focus on deepening relationship with both existing and potential customers by creating a bridge between the in-store experience and the online community.

    Through engaging content and interactive strategies, we’ll bring the warmth and authenticity of Fingal’s Bakery into the digital space.

Starter Package

  • This one-time investment package provides a complete ‘Brand Strategy’ featuring a thorough audit of your social media accounts and website, alongside an extensive roadmap for all future communication.

    This will support strategic decision-making, helping you effectively share Fingal’s story and achieve your business goals.

    • Social Media & Website Audit: Full analysis of current profiles, identifying strengths, gaps, and growth opportunities.

    • Profile Setup & Optimization: Refresh professional profiles with consistent visuals, messaging, and calls to action.

    • Brand Strategy: Development of a cohesive brand identity including tone of voice, key messaging, and visual guidelines.

  • £300 as a one-off payment.

    *This initial package is required before starting any monthly plan. It allows me to build a tailored social media strategy and content approach for Fingal’s Bakery, ensuring we’re set up for success from day one.

Essentials Package

  • This monthly package focuses on ongoing content creation, strategic planning, and creative direction to keep your brand active and engaging.

    • Digital Strategy: Monthly strategic planning to define goals, key content pillars, and audience engagement approaches.

    • Content Shoot Plan: Detailed guidelines for photo and video shoots, with optional sourcing and management of a photographer (external costs not included).

    • Creation of Graphics

    • Reels Editing

    • Monthly Content Planner: Content calendar with 3x weekly posts, set of stories, and captions.

    • Monthly Report: Insights and performance analysis to guide next steps.

    • Engagement Guide: Custom guide on how to reply to comments, DMs, and engage with followers effectively.

  • £650 per month.

Growth Package

  • Along with the ‘Essentials Package’, this monthly package includes additional engagement features, collaborations, and ad management to boost reach and deepen community loyalty.

    • Includes everything inside the Essentials Package

    • Scheduling & posting: Scheduled posts across platforms to ensure consistent engagement.

    • Automated engagement setup: Set up automated responses for quick replies to common DMs, keeping followers engaged.

    • Collaborative campaigns: Partnerships with local creators and clubs to boost visibility and encourage community involvement.

    • Basic ad management: Management of ad boosts for increased reach and engagement (ad spend is external).

    • Community management on fridays: Direct engagement once weekly, including replying to comments, following local creators, and fostering community connections.

    • Enhanced reporting & strategy calls: In-depth monthly reporting and strategy calls to review performance and refine tactics.

  • £1,000 per month.

A personal note:

“Dear Chris and Sam,

I’m thrilled about the chance to work with both of you to help Fingal’s Bakery reach its business goals. As a passionate foodie and hard worker, I believe in creating authentic connections. By teaming up and blending your expertise with my social media skills, I’m confident we can build an online presence that truly reflects the quality and warmth of your bakery.

Thank you both for considering me as a potential partner in sharing Fingal’s Bakery’s story.

Warm regards, Valeria Acosta.”

FAQs

  • It starts with a discovery session with you to understand Fingal’s goals, values, and target audience in depth. I’ll also review any current social media accounts and content, as well as discuss branding, tone, and visual style. This initial meeting ensures that we’re fully aligned from day one.

  • After our initial discovery session, I’ll develop a custom social media strategy based on our conversation, tailored to Fingal’s unique goals and audience. I’ll also outline the next steps and key dates based on the monthly package you choose, so we have a clear roadmap moving forward.

  • Social media growth takes time, but within the first three months, you can expect to see growth in followers, engagement, and positive feedback. My focus is on building long-term loyalty that keeps customers coming back – not just one-off numbers.

  • I’ll provide monthly reports that break down metrics, growth, and any key trends. I’m also open to regular check-ins or calls to keep you fully in the loop and discuss any adjustments to our strategy.

  • Photography and videography services aren’t included, but I’ll create a content shoot plan for both packages and handle all content creation and editing with the provided material. I offer assistance in finding photographers or videographers as a free service, and I’ll coordinate and plan shoots alongside them to ensure we get the content we need.

  • Daily community engagement isn’t included in either package, but each package offers tailored support. In the Essentials package, you’ll receive a personalised engagement guide, complete with tips on building community and effectively interacting with followers.

    In the Growth package, I handle engagement on posting days (15 minutes before and after each post) and dedicate Fridays to full community management, ensuring consistent, meaningful interactions with your audience.