Speciality Coffee Launch Success

For the launch of Liebres' speciality coffee products in Mexico, I implemented a strategy that combined engaging content with targeted paid media, building awareness and driving consistent sales growth.

Client
Liebres

content creation portfolio

content creation portfolio

What did we achieve?

  • Through professional content shoots and precise editing, I created visually appealing posts that captured the audience’s attention. The content educated consumers on the uniqueness of the product and how it simplified their daily coffee experience.

  • We implemented an organic content strategy focused on educating the target audience, which increased both follower count and engagement. By consistently communicating the product’s value, we achieved high social media retention.

  • Our efforts led to a successful product launch, with new orders coming in weekly during the collaboration. Instagram ads and paid media campaigns expanded Liebres' reach, converting followers into customers while keeping engagement strong and growing their profile.