CBD Products Sold-Out Campaign
Working with Reliefy, a growing CBD brand, for nearly a year, I developed a comprehensive social media strategy that positioned them as a trusted name in the competitive CBD market. Starting with an account that wasn’t converting, we turned it into a profile that attracted loyal customers and consistent engagement. Our efforts led to their products selling out and a thriving online community.
Client
Reliefy
content creation portfolio
content creation portfolio
What did we achieve?
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Through consistent, targeted content marketing, we increased the brand’s visibility, growing their audience and building a community that resonated with the product’s benefits. Our strategy of educating consumers on the value of CBD positioned Reliefy as a reliable and expert brand in a crowded space.
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By refining Reliefy's communication approach, we aligned the brand with the lifestyle of its target audience, positioning it as a daily solution to their needs. We improved messaging, incorporated clear calls-to-action, and launched well-timed promotions, driving strong conversions.
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In our final push, we leaned heavily on an organic content strategy, which was key to selling out Reliefy's entire product line. The content was spot on with the style and preferences of our target audience, highlighting the benefits and creating a sense of urgency.
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Influencer collaborations and an active community management strategy helped create a highly engaged follower base. Daily inquiries from potential customers validated the connection we had built, with many followers converting into loyal customers.